Art Direction
The Client
Aldo Shoes

The Brief
As a known customer destination for dress footwear — Aldo identified an opportunity to curate a thoughtful collection of wedding-friendly footwear and accessories. The mandate was to develop a creative framework for a uniquely branded environment.

The Approach
An evergreen micro-campaign concept was developed for content that would live on a dedicated landing page. The experience lends itself to 3 specific customer filters.  Whether you are getting married; a member of the wedding party; or the best dressed guest — Aldo is your wedding wear shoes & accessories destination.
Old
New
Borrowed
& Blue
The Team
Creative Direction — Laura Ferrarelli
Art Direction & Design — Mikaela Duberry
Photography — Max Abadian 
Styling — Cary Tauben 
Set Development — Stephanie Saunders

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