As a known customer destination for dress footwear — Aldo identified an opportunity to curate a thoughtful collection of wedding-friendly footwear and accessories. The mandate was to develop a creative framework for a uniquely branded environment.
An evergreen micro-campaign concept was developed for content that would live on a dedicated landing page. The experience lends itself to 3 specific customer filters. Whether you are getting married; a member of the wedding party; or the best dressed guest — Aldo is your wedding wear shoes & accessories destination.
Creative Direction — Laura Ferrarelli
Art Direction & Design — Mikaela Duberry
Photography — Max Abadian
Styling — Cary Tauben
Set Development — Stephanie Saunders