Creative Strategy | Design
There was a need to develop a centralized framework to kick-off Aldo's seasonal marketing efforts, while ensuring global brand alignment. This needed to cover various content elements, from the campaign creative concept, to media executions, and global storytelling tactics.
The (Brand) Book provides a high-level view of Aldo's seasonal narrative across their owned & operated, franchised, and paid channels. It encompasses additional tools and resources for channel specific executions. These include design specifications, brand principles and best practices. These guidelines are distributed to global partners and internal teams to service the 100+ countries that make up Aldo's corporate and franchise markets.
SS19 Seasonal Engagement
The Team (SS19)
Campaign Creative Concept — Studio Bonafide
Campaign Photography — Charlotte Wales
Content Development — Cathrine Sabourin, Marie-Eve Proulx
Creative Direction — Laura Ferrarelli
Creative Strategy & Design — Mikaela Duberry