Lunar New Year

Design | Direction

The Client

Aldo Shoes

The Brief

2019 was the year of the Pig! As a part of the seasonal product offering, Aldo needed to develop a special capsule collection to commemorate the lunar new year.

The Approach

Working closely with the product development teams, a visual identity system was developed. This comprised of assorted graphics and palettes attributed for on-product applications. Supporting content was developed to showcase the collection across Aldo's global digital channels.

Featuring

Willie the Winged

The Dream Team
Photography :
Nik Mirus

Styling :
Cary Tauben
Matthew Shelest
Creative Direction :
Laura Ferrarelli

Art Direction & Design :
Mikaela Duberry
Photography : Nik Mirus
Styling : Cary Tauben, Matthew Shelest
Creative Direction : Laura Ferrarelli
Art Direction & Design : Mikaela Duberry