Art Direction | Design
A product capsule was developed to commemorate Ramadan and Eid retail activations across Aldo's Middle-East markets. The ask was to develop a comprehensive visual identity system.
Inspired by the “giving hands” and overarching philanthropic essence of this holiday, a series of icons, patterns and palettes were developed and applied to product, packaging and various promotional elements.
Creative Direction — Laura Ferrarelli
Art Direction & Design — Mikaela Duberry
Campaign Photography — Marriana Jamadi | Dan Martensen