Art Direction | Design 
The Client
Aldo Shoes

The Brief
A product capsule was developed to commemorate Ramadan and Eid retail activations across Aldo's Middle-East markets. The ask was to develop a comprehensive visual identity system.

The Approach
Inspired by the “giving hands” and overarching philanthropic essence of this holiday, a series of icons, patterns and palettes were developed and applied to product, packaging and various promotional elements.
The Team
Creative Direction  —  Laura Ferrarelli
Art Direction & Design  —  Mikaela Duberry
Campaign Photography   —  Marriana Jamadi  |  Dan Martensen

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