Art Direction | Design
The Client
Aldo Shoes

The Brief
2019 was the year of the Pig! As a part of the seasonal product offering, Aldo needed to develop a special capsule collection to commemorate the lunar new year.

The Approach
Working closely with the product development teams, a visual identity system was developed. This comprised of assorted graphics and palettes attributed for on-product applications. Supporting content was developed to showcase the collection across Aldo's global digital channels.
Introducing
Willie
the Winged
The Team
Creative Direction — Laura Ferrarelli
Art Direction & Identity Design — Mikaela Duberry
Photography — Nik Mirus 
Styling — Cary Tauben  |  Matthew Shelest

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