Creative Strategy | Art Direction
The Aldo Brand and Product development teams worked closely with the team at Disney to develop a product capsule collection in commemoration of the 90th anniversary of Mickey & Minnie mouse. The mandate was now to craft the commercialization narrative and develop the supporting digital content to showcase this collection.
The collection was segmented by common themes and motifs to create the dichotomy of nostalgic play and modern trends.
For the modern
Brand Strategy — Mounia Ghoussaini
Creative Strategy | Content Art Direction — Mikaela Duberry
Photography — Nik Mirus
Prop Stylist — Roxanne Chagnon